Tag: Omnicom

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced…

Omnicom reveals it’s been working with Amazon to share data and train e-commerce personnel at all levels

Omnicom reveals it’s been working with Amazon to share data and train e-commerce personnel at all levels

Continuing a drumbeat of e-commerce moves that it’s rolling out during Cannes Lions, Omnicom has partnered with the king of…

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

As if e-commerce isn’t already a hot enough topic in the media industry, Digiday has learned that Omnicom plans to…

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase…

The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows

The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows

November 2, 2021 by Michael Bürgi Omnicom mixed its management on Monday, raising its leading media-side executive to a management…