Thai gaming startup Runnex Technology mixes fitness with fun

Thai gaming startup Runnex Technology mixes fitness with fun

Keerati Tanakitjaroenpat has actually been a devoted player considering that his youth. His interest for mobile video games led him to pursue a bachelor’s degree in computer technology in 2013, which provided him the abilities to establish both PC and mobile video games.

However it was just in late 2019 that Tanakitjaroenpat was inspired to produce his own video game from scratch, after he and his pals from university understood they had actually put on weight after working full-time for numerous years. He turned into one of the co-founders of a computer game studio called Runnex Innovation in Bangkok. The company launched a video game based upon his vision. They called it Fitforce

Introduced in May 2020, Fitforce is a mobile video game that integrates physical fitness and enjoyable, turning exercises into video games that do not need fitness center devices or consoles. Gamers simply require a cellphone along with a laptop computer or computer. The video game lets users establish their workout strategies and track development like calories burned in genuine time.

Fitforce includes different mini video games where gamers work out to win coins. The coins let gamers open skins to personalize the looks of their in-game characters.

” Workout can be uninteresting. Individuals require inspiration. Workout video games might be practical[to motivate people to work out] A lot of physical fitness video games need gadgets like VR equipment or the Nintendo Change. That’s why the adoption rate stays low,” Tanakitjaroenpat informed KrASIA

To play Fitforce, gamers require to set up the app on their smart device and computer. The video game is forecasted on the laptop computer or PC screen once the mobile phone scans a QR code. Gamers then hold the smart device like a console controller and browse barriers.

Because its launch, the video game has actually been downloaded more than 100,000 times from Google Play and the Apple App Shop. Many users are Gen Z gamers, and they are primarily situated in Thailand, China, and the United States, according to Tanakitjaroenpat.

In spite of the early traction, the company saw that Fitforce’s variety of active users visited 50%to around 50,000 in October2021 The dive in activity was a disconcerting indication for the group at Runnex, who recognized lots of users discovered it troublesome to utilize mobile phones and laptop computers at the same time.

To fix this discomfort point, Tanakitjaroenpat and his group are producing a brand-new variation of the video game, appropriately called Fitforce 2, set to release in July2022 It will be a mobile-only video game that makes it possible for users to exercise without holding a device at all, making it far more like a routine exercise session.

Unlike its predecessor, Fitforce 2 will run even with no web connection. The brand-new variation will include dream and role-playing components where gamers will end up being heroes to fight beasts, according to Tanakitjaroenpat.

The video game will remain in direct competitors with a variety of titles that likewise mix workout with computer game situations, like Zombies, Run!, an immersive running mobile video game that was released in 2012, and HomeCourt, a video game that records and tracks basketball shots and misses out on to assist gamers enhance their abilities. There is likewise Pokémon Go, where gamers require to walk to hunt and capture Pokémon.

Tanakitjaroenpat stated that the success of computer game consoles and physical fitness video games like Nintendo Change and Call Fit Experience shows strong market need for video games that require gamers to move their bodies. The company prepares to generate income from the video game with a freemium design that brings a USD 7.99 month-to-month membership.

Runnex is presently aiming to raise USD 1 million in a Series A round. They intend to close the financial investment by the end of2022 Formerly, the company bagged USD 250,000 from Thai VC N-Vest Endeavor in October 2020.

Runnex Innovation was amongst the 10 finalists of the Alibaba Cloud x KrASIA Global Start-up Accelerator Singapore-Thailand Demonstration Day that was hung on January 11.

Learn More

Author: admin