JD to send red packets worth RMB 1.5 billion as Spring Festival Gala partner

JD to send red packets worth RMB 1.5 billion as Spring Festival Gala partner

China’s state broadcaster China Central Tv (CCTV) on Wednesday revealed online merchant JD as the special partner for its yearly Spring Celebration Gala, which this year will be hung on Jan.31 The e-commerce platform will send RMB 1.5 billion ($2363 million) in money and presents by means of digitalized red packages in between Jan. 24 and Feb. 15 in the run-up to what is among the most-watched television programs in the world (in 2015’s occasion drew an audience of 1.1 billion). Chinese tech giants such as Tencent and Alibaba have actually demanded to sponsor the CCTV occasion in the last few years, with red packages a typical trick utilized to promote e-commerce, web payments, or social media networks. [Sina Tech, in Chinese]


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