VP of commercial style Evans Hankey and VP of item marketing Stan NG go thorough with HYPEBEAST in a brand-new interview exploring what makes each Apple Watch band special.
In the interview, Hankey speaks with the value of maintaining band compatibility in between each generation:
Given that the very first Apple Watch to today’s Series 7, the interchangeability of the band has actually been a foundation of the item. […] Each time we have actually improved the Apple Watch’s style, we have actually pressed ourselves to preserve backwards compatibility, which has actually been no little accomplishment as the screen has actually grown throughout the years.
When asked what distinguishes an Apple Watch strap from a standard watch band, Ng explains a greater objective:
One differentiator is that the developments we make to see bands need to support the performance of the Apple Watch. […] This makes sure the watch is comfy to use– not too tight and not too loose– while likewise making it possible for functions like all-day heart rate tracking, blood oxygen readings, and on-wrist detection that enable you to utilize Apple Pay or open your iPhone safely without validating whenever.
The juiciest parts that Apple Watch connoisseurs will value the most is a band-by-band breakdown that Evans offers:
The Clover Solo Loop lacks a doubt the most basic and most enthusiastic watch band we have actually made. For potentially the very first time in the history of watchmaking, we have actually removed all buckles, clasps, and the excess product required for size change. […]
The Braided Solo Loop shares the exact same essential architecture, however this one is developed by intertwining 16,000 recycled polyester yarn filaments around thin silicone threads and after that laser cutting to guarantee a specific length for a custom-made fit. […]
This year, too, we used a jacquard procedure to incorporate Nike’s traditional swoosh straight into the woven band. This color mix looks especially major and stylish. […]
And After That the Leather Link is another very first of its kind. The leather link is made from flexible, handmade leather with versatile molded magnets embedded within each strap. […]
Check out the interview completely at HYPEBEAST
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