November 18, 2021 by Digiday Awards
The 2021 Digiday Technology Awards acknowledge the business advancing the digital media market by cultivating tech-focused development over the previous year– particularly, the kind that powers appropriate and individualized marketing.
This year’s winners assisted brand names drive efficiency and obtain brand-new audiences. Collaborations leaned into techniques that consisted of screening non-addressable methods to drive traffic and memberships with premium media and leveraging influencer networks and data-driven material methods to increase sales. Winners likewise took on personal privacy obstacles, innovating to assist marketers reach high-value users on mobile phones in the wake of Apple’s most recent anti-tracking functions.
This year, LivePerson is amongst the judges’ choices, taking house the very best E-Commerce Technology award for their AI-driven innovation platform. LivePerson’s tech enables brand names to engage with consumers through chat experiences effectively. It can be used to SMS, WhatsApp, Facebook Messenger and Apple’s Messages app, in addition to brand names’ websites and apps. LivePerson assisted a diamond seller, which saw reducing foot traffic in shops throughout the pandemic, bridge the space in between its digital and physical retail experiences and much better engage consumers. This offered clients with more versatility to buy where and how they desired and increased sales by more than 110%year over year.
For the Best Sales Automation Tools and Platform classification, Drift protected a win for their AI-powered chat tools that assist online marketers grow profits and boost client life time worth. Wander assists business reach potential consumers and engage with them according to their choices through a Virtual Selling Assistant (VSA) chatbot. Okta, an identity management business, utilized Drift’s VSA to connect to potential customers and path existing consumers to appropriate assistance groups, which sped up conversions, recording leads and determining certified sales chances.
When it pertained to the very best Social Analytics Platform classification, Hootsuite declared the award based upon its capability to offer brand names with necessary social listening information to assist them change methods and satisfy the altering requirements of their consumers. Clarins UK dealt with Hootsuite to rapidly move its digital method in the face of shop closures and increased online existence throughout the pandemic. Clarins utilized insights from Hootsuite’s platform to establish a social marketing method that attracted cash-strapped clients, doubling online development at the end of2020 Their social advertisements drove countless website sees with click-through rates that went beyond standards.
Explore all the winners of the 2021 Digiday Technology Awards below– consisting of a fast rundown of the programs and insights into why they won and what marketing groups can gain from them. Download the total guide here