Black Friday deals on Apple: $219 Watch SE, price cuts on iPads, MacBooks, AirPods Pro and more

Black Friday deals on Apple: $219 Watch SE, price cuts on iPads, MacBooks, AirPods Pro and more

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Apple products rarely see discounts, but Black Friday is a great time to track down the popular brand at a reasonable price. Searching for savings on Apple products can feel like trying to find a needle in a haystack, which is why we’ve done the legwork and found the best deals on all things Apple this holiday season. 

When shopping for Apple products, keep one rule in mind: You never get the best price at the Apple Store. Instead, shop at authorized Apple resellers such as Amazon, Best Buy, Walmart, Target and other familiar names. They’ll often have discounts of $30 to $100 or more on a wide variety of Apple products. 

We will be updating this page with the latest news on Apple deals we find, so check back often. This article was most recently updated Friday, Nov. 19

Great Deals Coming Soon

Here are some of the best deals about to drop. They’ll be hitting shelves (and online carts) next week.


Sarah Tew/CNET
  • Apple AirPods Pro will be priced at $159 next week at Walmart while supplies last. This is a $90 savings versus the Apple Store. Maximize your comfort with customizable sizing on these AirPods Pro headphones with active noise cancellation and up to 4.5 hours of listening time on a single charge. This is the 2021 version of the Pro that includes the MagSafe-compatible charging case. Read our comparison of the AirPods Pro and the AirPods 3.
  • Walmart is marking the Apple Watch Series 3 down next week, cutting the cost to just $109. While the price is cheap, this model is pretty old, making it tough to recommend.
  • Starting Nov. 21, Staples and Target are going to knock $50 off the price of the 40mm and 44mm Apple Watch SE, but Best Buy is already beating that price. The Watch SE is the step-down model in Apple’s 2020 smartwatch line, missing features like the always-on screen and EKG function. However, it does have a more powerful processor and a larger Retina display than the Series 3. 

Best AirPods Deals

There are several great options for AirPods available, and with Black Friday deals rolling in, now is the time to find the right option for you at the best price. Here’s what we’ve found so far:

Best Deals on Apple Watch

The Apple Watch Series 7 is now available. That means sizable discounts are available right now on the previous-generation Series 6 and smaller savings on the midrange Watch SE. You can also find the Apple Watch Series 3 for as low as $169, but that model is so old at this point, we recommend you steer clear of it and go for the SE instead.

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The Apple Watch SE has been a hot item this holiday season, and Best Buy is the first major retailer to have it on sale. The $219 price is for the 40mm mode, but the 44mm model is $60 off as well (selling for $249). These watches come in lots of cool color combinations, but are selling out quickly (some colors are already gone), so we recommend moving fast on this deal. You get six free months of Apple’s Fitness Plus service included.

  • Amazon has price-matched this deal. 

More Apple Watch deals:

Best Deals on iPads

We’ve previously seen the new 2021 iPad and iPad Mini drop by $30 or $50, respectively, while the current iPad Pro and iPad Air models are up to $100 off at times. These could drop further in the days ahead.

More current early Black Friday deals on iPads:

Best Accessory Deals

If you’re investing in one of the iPads, it may be time to grab you an Apple Pencil as well. This accessory helps with artistic and professional endeavors, and right now it’s under a hundred bucks.

Best Deals on Apple MacBooks

The MacBook is experiencing a renaissance, thanks to the latest models being powered by Apple’s supercharged M1 and M1 Pro/Max CPUs. The models are often $50 to $100 less than the Apple Store price at many retailers, and those prices may dip further in November and December.

More deals on Apple MacBooks:

Best Deals on Apple Desktops

If a laptop isn’t your speed, Apple offers two flavors of consumer desktops: the Mac Mini (add your own keyboard, mouse and monitor) and the iMac, an all-in-one. Both the Mini and the 24-inch iMac have been updated to Apple’s new M1 chip. Most folks should steer clear of the larger 27-inch iMac until it gets its inevitable M1 upgrade (rumored to be coming in 2022). 

More deals on Apple desktops:

Best Apple TV Deals

You’ll pay a big premium for an Apple TV box versus sub-$50 rivals like Roku, Fire TV and Chromecast models. But for Apple completists — and those who want a more privacy-friendly streaming experience — the Apple TV is worth it. Note that you should steer clear of any models that aren’t the 2021 model (below) with the improved remote and latest chip.

More Apple TV deals:

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