TheStreet.com, Inc. (Nasdaq: TSCM), a leading supplier of monetary commentary, analysis, research study, news and rankings, and ROO (OTCBB: RGRP) revealed today the re-launch of TheStreet.com television powered by the ROO online video network.
Recognized in July 2006 by ComScore’s U.S. Video Metrix as a Top 10 Video Property ranked by special U.S. banners, ROO’s exceptional innovation allows TheStreet.com to stream its growing library of video material in a personalized style.
” ROO’s Web 2.0 abilities consist of video gamer skinning and branding, video search, improved channel surfing and links to associated stories from within the video gamer,” stated Alex Spinelli, primary innovation officer of TheStreet.com. “These improvements to TheStreet.com television produce a more attractive location for marketers along with a more satisfying experience for audiences.”.
ROO will likewise offer TheStreet.com with improved video shipment abilities, consisting of ads that are dynamically served throughout the Company’s numerous video channels, and RSS feeds to locations such as MyYahoo! and Google.
” Online video usage is presently growing at an impressive rate, requiring conventional news outlets to search for brand-new and ingenious methods to grow existing audiences in addition to engage brand-new audiences,” stated Robert Petty, CEO of ROO. “We are delighted to be dealing with such a highly regarded name in the monetary neighborhood to assist distinguish TheStreet.com’s offerings and allow their special video material to be seen through a brand-new user interface.”.
The ROO powered video platform is now readily available on TheStreet.com television.
About TheStreet.com, Inc.
TheStreet.com, Inc. (Nasdaq: TSCM) is a leading multimedia company of service, financial investment and scores material, readily available through its exclusive homes, that include Web websites, e-mail membership services, print publications, syndication and audio and video shows. Established in 1996, TheStreet.com, Inc. originated the electronic publishing of monetary details on the Internet. Today, the Company uses exclusive info on stocks, shared funds, exchange traded funds (ETFs) and banks, consisting of different insurance providers; HMOs; Blue Cross Blue Shield prepares; banks and cost savings and loans. The Company’s breadth of top-grade services empowers a broad audience of retail and expert financiers, by providing details they can trust to make noise, notified monetary choices.
ROO Group Inc. (OTCBB: RGRP) through its 100%subsidiary ROO Media Corporation, is the online video services business concentrated on fulfilling the particular requirements of big business worldwide. The business’s exclusive platform, the ROO Video Exchange, concurrently services numerous video channels, audience sections and marketers and, as such, has actually ended up being a leading platform in content aggregation, circulation and targeted marketing. ROO’s special capability to provide a “many-to-many” service has actually assisted protect its position as the Internet broadcast business of option for business looking for efficient methods for generating income from online video. www.roo.com.
TheStreet.com, Inc . Chaela Volpe, Investor Relations Manager. Phone: 212-321-5008 Email: [email protected] or. Kwittken & Company (for ROO). Jen Fugel, Senior Account Executive. Phone: 646-747-7145 Email: [email protected]