Digital Redemption Technology Delivers Real-Time Offer Attribution and Ensures One-Time Use to Mitigate Coupon Fraud
Phoenix, AZ ( RestaurantNews.com) Mobivity Holdings Corp.(OTCQB: MFON), a worldwide service provider of customized visitor engagement options that drive client frequency and invest, today revealed that the United States Patent & Trademark Office has actually granted Mobivity’s Trusted Redemption ™ innovation U.S. Patent 10,949,868, enabling traditional brand names to precisely accept and track omnichannel discount coupon redemptions at the point of sale (POS) without needing POS system combination.
” Generous deals assist move the needle with lapsed or irregular consumers, however dining establishments and other physical brand names are extremely mindful with them since ROI can be challenging to track and use abuse cuts into the bottom line,” stated Dennis Becker, Mobivity Chairman & CEO. “With our trademarked redemption innovation, Mobivity can ensure brand names of one-time deal usage, with attribution and without the requirement to be incorporated with their POS system.”
Available through its SmartMessage ™ and Unified Offers ™ services, Mobivity’s trademarked Trusted Redemption innovation allows online marketers to connect every text, e-mail, push alert, broadcast and social networks deal and message to an in-store deal, which makes it possible for exact estimation of return on marketing invest. Integrated abilities for recording date, time, place and deal in real-time makes it possible for a smooth visitor experience while offering precise promo attribution and avoiding voucher scams and abuse.
” Our deep know-how in dealing with brick-and-mortar brand names assisted notify the advancement of this innovation which has actually now tracked more than 50 million redemptions,” included Becker. “Brands require to understand more than clicks, and our POS-agnostic execution enables us to stand a brand-new program in under 90- days.”
Mobivity’s trademarked Trusted Redemption innovation includes:
- Precise Promotion & Offer Attribution— Marketers have the ability to connect every message and deal to an in-store or online redemption throughout every channel and can evaluate redemptions nationally, regionally, by market, by franchisee or shop.
- POS-Independent Support— Brands can establish and get redemption information for each shop, despite POS service provider and platform. The innovation supports manual redemption tracking, scannable deal codes and other in-store and online redemptions.
- Built-In Fraud Protection— A distinct landing page link and countdown provide timer plus real-time redemption assistance for combined production and management of trackable deal codes allows online marketers to individualize deals based upon previous purchase habits while making sure one-time usage to reduce unapproved voucher sharing and redemptions.
- Support for Advanced Attribution— With the choice to include POS information, brand names can match the day, time and place of deal redemptions to POS information assisting compute ROI and notify promo techniques.
Mobivity SmartMessage and Unified Offers with Trusted Redemption innovation belongs of Mobivity’s extremely extensible, enterprise-grade Unified Guest Engagement Platform that can be shared business broad and at the regional franchise level.
To find out more about how Mobivity can put the power of messaging to work for QSR and multi-unit franchise brand names, see mobivity.com/messaging or call (877) 282-7660
Brick and mortar shops battle to handle client connections in a digital world. Mobivity supplies a platform to link nationwide dining establishments, merchants, individual care brand names, and their partners with clients to increase retention, check outs, and invest. Mobivity’s Recurrency platform increases client engagement and frequency by catching comprehensive POS deal information, evaluating consumer practices, and inspiring clients and staff members through data-driven messaging applications and benefits. For additional information about Mobivity, go to mobivity.com or call (877) 282-7660
Meggan Manson – Mobivity PR, Young & Associates
Investor Relations Contacts:
Lisa Brennan – Chief Financial Officer, Mobivity
Brett Maas – Managing Partner, Hayden IR