Livestreaming Mogul Li Jiaqi, International Brands Partner to Showcase New Products in Chinese Market

Livestreaming Mogul Li Jiaqi, International Brands Partner to Showcase New Products in Chinese Market




HONG KONG, Aug 21, 2021 – (ACN Newswire) – The arrival and subsequent advancement of livestreaming innovation, and its combination with e-commerce, has actually drastically altered China’s customer market. Various from conventional online shopping, livestreaming e-commerce functions much better experience and more interaction that progressively more customers are gravitating towards. Amidst this fast-growing medium, one guy stands king: Li Jiaqi.

Li, China’s leading influencer in the livestreaming e-commerce area, has actually signified his intents for the future – the combination of online and offline aspects. From August 19-22, Li will host a pioneering style program at the city’s renowned Shanghai K11 Art Mall. The program, where Li Jiaqi WoW will be taken offline for the very first time, will see Li welcome 5 up-and-coming Chinese designers to engage with audiences. Aside from enjoying all the most recent offers and items, audiences can likewise interact with the taking part designers through livestreaming screens, set behind interactive “doors.”

Li is China’s most popular essential viewpoint leader (KOL) in the livestreaming e-commerce market – with almost 170 million fans – and has actually driven sales of more than$430 million (RMB2.8 billion) in a single live broadcast. Because 2016, livestreaming e-commerce has actually grown in appeal in China. Exceeding all other shopping channels, its user scale reached 388 million till December 2020, 66.2%of whom purchased items by means of this channel, China Internet Network Information Center (CNNIC) states.

Compared to conventional online shopping, livestreaming e-commerce provokes a higher customer action through dynamic visual presentations, higher benefit, and more budget-friendly rate throughout the across the country lockdown brought on by the COVID-19 pandemic. Livestreaming e-commerce is specifically popular throughout China’s e-commerce celebrations, such as the 618 Festival – a June celebration run by a number of China’s e-commerce business -with 14.2 billion views and over 100,000 brand names associated with livestreaming influencer marketing in 2021.

At the heart of China’s livestreaming e-commerce world along with a factor of such achievement, Li Jiaqi is a force of nature. Since getting in the market, Li has actually been an innovator, his viewpoints provided with renowned design. A “Recommended by Li Jiaqi” recommendation can genuinely alter a business’s fortunes. Florasis, a Chinese makeup brand name, was one such business, quadrupling its sales year-on-year to RMB 2.75 billion after partnering with Li, soaring them the top of Chinese makeup brand names for2020 Leveraging his effective impact, Li has actually led lots of Chinese brand names to across the country appeal, causing him being called China’s “leading domestic item promoter.”

Behind Li’s to increase to popularity are tags such as “Made in China,” “makeup,” and “lipstick,” however deep down, Li has constantly had a higher aspiration. In August in 2015, Li Jiaqi’s group released China’s very first livestreaming shopping details and suggestion program, Li Jiaqi WoW, a confluence of info on brand-new items, readily available worldwide, throughout a variety of classifications. This shift to a more international focus is all part of Li’s efforts to import designer brand names worldwide into China’s market. Ever since, Li Jiaqi WoW has actually aired almost 50 episodes, generating a strong reaction throughout China’s social platforms, such as Weibo, TikTok (Douyin), and Xiaohongshu (RED). The program is anticipated to even more incorporate offline channels as it aims to supply designers and brand names with much better chances for promo.

Li’s relocation of promoting worldwide brand names across the country by means of his livestreaming channel has actually exercised positively for the majority of included brand names. In a Salvatore Ferragamo live broadcast, for instance, 2 hundred Salvatore Ferragamo Creation bags, priced at RMB 17,000 each, rapidly offered out.

Li Jiaqi’s story is not just among commerce and intake, however likewise one that exposes the continuous modification in brand name marketing and promo in China followed by technological advancement and modifications in Chinese individuals’s usage habits.

As the “door” metaphorically suggests in Li Jiaqi’s brand-new item launch, live streaming e-commerce breaks borders and limits of area by means of online and offline channels, and provides brand names to the marketplace at a minimum expense, making the most of advantages for both brand names and customers. The CNNIC specified in its report that livestreaming e-commerce users comprised a simple 39%of China’s netizen population since December2020 Offered the nation’s overall web user population of 989 million, along with its web penetration rate of 70%, livestreaming e-commerce is specific to grow its market share in the coming years, with information analytics business iiMedia Research anticipating that by 2025, China’s livestreaming influencer-led e-commerce deal volume will reach$ 1 trillion (RMB 6.4 trillion).


Topic: Press release summary

Sectors: Fashion & Apparel, Retail & eCommerce


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