First released in 2009 and held yearly on November 11, Alibaba’s 11.11 Shopping Festival is the biggest online sale in China. The year 2021 marks the 13 th year for the Festival, with sustainability and inclusiveness as its significant styles.
” Over the last 12 years, 11.11 has actually showcased the incredible intake power of Chinese customers and pressed limits for the international retail sector,” stated Chris Tung, Chief Marketing Officer of Alibaba Group. “This year’s Festival marks a brand-new chapter for 11.11 Our company believe we need to take advantage of the power of 11.11 to motivate sustainable advancement and promote inclusiveness to customers, merchants and partners throughout our environment.”
This is the very first time for sustainability to end up being the Festival’s focus. Alibaba is going to concern 100 million yuan worth of “green” coupons to incentivize shopping choices that add to an eco-friendly way of life.
Alibaba’s logistics equip Cainiao Network will present bundle recycling throughout 10,000 Cainiao Post Stations in 20 cities to decrease the sales occasion’s carbon footprint, and customers who take part in the occasion will get fresh eggs as benefits. The Festival will likewise present the “green signature” for items validated as energy-saving, natural or eco-friendly.
The other style this year is “inclusiveness”, for which Alibaba’s Taobao app presented a “senior mode” alternative, a function created to make the interface more available for elderly people. It provides voice-assisted innovation, streamlined navigation, and bigger typeface sizes and icons.
Alibaba’s “Goods for Good” program will enable merchants to contribute a part of their sales to charitable companies of their option, while customers can support their preferred charitable causes through their own purchases. This year, customers are motivated to share their “Goods for Good” purchases with their pals, and Alibaba will make a 1 yuan contribution for each effective social networks share.
According to Alibaba, senior residents residing in privacy, “left-behind kids” in remote locations, and low-income employees will be the significant recipients of this year’s “Goods for Good” program.
Last year, the 11.11 Shopping Festival drew in 250,000 brand names and more than 800 million customers, producing roughly $56 billion in sales. With a record 290,000 brand names included, this year marks the biggest Festival to date, with Alibaba-backed shopping platform Tmall anticipated to provide more than 14 million offers to over 900 million customers in China.