Electric Glue embeds AI ads for Rightmove into Channel 4’s ‘Location, Location, Location’

Electric Glue embeds AI ads for Rightmove into Channel 4’s ‘Location, Location, Location’

Tonight will bring the arrival of AI innovation that figures out the best time to embed advertisements into television material, when Rightmove makes a look throughout Channel 4 home program Location, Location, Location

Created by media firm Electric Glue for its enduring customer, the innovation will embed topical residential or commercial property information stats within the program.

Digital company Mirriad, production business IWC and 4Sales co-created the digital overlay within the program, with pertinent statistics, such as particular place prices, appearing on screen together with Rightmove branding as program speakers Kirstie Allsop and Phil Spencer assist house-hunters discover their ideal house.

Iain Kennedy, Rightmove’s chief marketing officer, stated: “This item positioning represents a step-change in the method our information is utilized. It will perfectly incorporate us into the program’s context, supplying genuine, advanced marketing, including substantial worth to the program. It’s a best suitable for Rightmove and supports our target market too.”

Channel 4’s previous series of Location, Location, Location drew in approximately 2 million audiences per episode and a 9.9%share of the seeing audience at 8pm on Wednesdays.

Lexi Booker, company director at Electric Glue, stated: “It is great to see our concept come to life, extending our long relationship with our dazzling customer Rightmove. Channel 4 and Mirriad’s ability to overlay real-time information within the most popular home program on television has actually permitted Rightmove to be really incorporated within the program and, most notably, share insight in a manner that works for audiences.”

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