Published by Jason Cartwright
October 12, 2021
The Seven Network today revealed it is carrying out a multi-million dollar financial investment to change and improve its media trading platform, consisting of an Australian-first task with Salesforce, the worldwide leader in CRM.
Seven is taking its effective audience automation service, CODE 7, to the next level with the launch of CODE 7 , a cutting edge digital and broadcast assembled media trading platform, utilizing the extremely newest in CRM innovation from Salesforce and other leading innovation suppliers.
Australian marketers and firms need to anticipate a quicker, more efficient and much easier purchasing experience with the Seven Network, following the network’s largest-ever innovation improvement job.
Announced throughout Seven’s 2022 Upfront discussion, CODE 7 will incorporate the brand-new market overall audience measurement VOZ, together with Seven’s market-leading audience intelligence platform 7REDiQ, to open much better outcomes and project shipments that mirror usage behaviour and increase results.
The Salesforce CRM and advanced order management system from Salesforce Media Cloud will assist increase online marketers’ capability to trade Seven, 7plus and other platforms, together with the development of vibrant, converged tv purchasing throughout broadcast and digital platforms.
CODE 7 improves reservations and provides ensured shipment, maximizing time for firms to concentrate on tactical efforts and developing much better results for their customers.
” CODE 7 is an outright game-changer that will change television trading in Australia, making it much easier and more reliable through Australia’s a lot of engaged and addressable audience. The combination of VOZ overall audience information will be a substantial increase for online marketers seeking to reach big and engaged audiences in Seven’s powerhouse material, along with determine and reach moving customers as they cross broadcast and digital.
Salesforce’s global-leading innovation will allow us to digitally change our procedures and will sustain the sped up development of cross-screen trading. Our progressed platform will develop a structure for future innovation advancement and permit us to combine our consumer information and aggregate customer insights and info.
As part of Seven’s digital change, our continued financial investment in trading innovation is everything about making it easier for purchasers to carry out with ease throughout our platforms, to accelerate the procedure and to attain much better outcomes.”
Seven West Media Chief Revenue Officer, Kurt Burnette